WATCH: Jay Electronica Sells His Soul To Mountain Dew

Wow, Jay Elec X PepsiCo. Does this invalidate everything he's done previously? Well, I don't know about that, but switching The Announcement's beat for some generic rap-ad ish sure does fuck it up.

http://www.youtube.com/watch?v=motAUqnpaVM

http://www.youtube.com/watch?v=URoED8j8AFM

You know what though? Watching that shonky ad sure made me wanna listen to the OG. Join me:

[wpaudio url="http://rapradar.files.wordpress.com/2010/11/01-the-announcement-feat-john-f-kennedy.mp3" text="Jay Electronica X John F. Kennedy  - The Announcement"]