According to Lost In Showbiz ("Where PR howlers come to die!"), someone had the worst PR idea of all time last week, and that someone works for XO man, 10 foot indie-rap behemoth. (I met him recently. "You have less hair in real life," he said.) You want to hear it?
It's a conga line around Shoreditch. Yeah! Try picturing that one without wanting to scoop your brain out with a great big spoon!
OK, let's check it out. Annotations by the aforementioned Lost In Showbiz.
Begin forwarded message: From: PR PERSON Date: 20 August 2009 Subject: INVITATION: XO Man 'NOTHIN' TO LAUNCH' Friday 21st Aug
Hi INTERNET PERSON I'd like to personally invite you to XO Man's I DON'T KNOW WHO THAT IS show this Friday at Sosho Bar. As the reigning Hugo Urban Rules champion I DON'T KNOW WHAT THAT IS he's been tipped for big things BY WHO? and this Nothin' to Launch party will be a marked occasion in his career WHAT DOES THAT MEAN? I have a good number of important sites coming down SURE and it would be great to have INTERNET PERSON there too and possibly film IE, PLUG as there will be a host of fun spectacles (LIKE TIMMY MALLET HAD) including a conga line around Shoreditch IT'S OFFICIAL - THE WORST PR IDEA EVAH REVEALED and statue people within the venue *SAYS NOTHING*. It's all in a bid to represent the XO Man brand, which is off the cuff, feel good and pretty wacky KILL ME NOW. In the meantime, take a look at XO Man's humorous promotion video REVIVE ME, THEN KILL ME ALL OVER AGAIN. He's done several festivals over the summer. The video covers his performance at The Big Chill Festival and gives a little insight IT DOESN'T into his quirky sens SHE MEANS SENSE of humour whilst promoting his forthcoming show a must watch WHAT DOES THAT MEAN? Would you like a media pass plus one for Friday? NOT IN A MILLION YEARS.
Best, A PR PERSON