TSS: Let’s start with the label, Year Round Records, I know you’re dropping the four singles more or less at the same time, let the people know the science behind that.
DJ Premier: Basically I just don’t want to follow the map of what the industry does because I’ve already lived the industry and I still live the industry so I already understand how it works. The industry doesn’t really like us around anyway once we get older because we know too much so, that’s fine—cut us off—and we’ll find another way to get it out there. Thank God for the ‘Net, and thank God for my fans and supporters still being excited about when I drop something. So I was like “you know what?,” if my own people are excited about me dropping something—and even if they weren’t, I’m excited about dropping something. So as a DJ who loves to buy music, who still really hunts down records like we’re hunting deer in the wild, I’m still that deep rooted in making sure that if I’m gonna do the same thing. Let me do it how I would do it as a consumer that’s different.
It’s like if someone is analyzing a football game, they’re like I wouldn’t have thrown that pass; I would have run the option instead; even though that’s only college ball, but still. I’m the same way with Hip-Hop. I’m like “damn man I would do it this way; I wouldn’t stay on one record,” that’s the standard. Why be standard, be different? So let me drop four records, all at the same time. Let’s do four videos and let’s do videos for the whole album and put it out as a DVD and that’s what we’re doing.
Read the rest here, it's dope.