50 Cent Sues Taco Bell for $4 Million

Story on HHDX...

In late June advertising representatives for Taco Bell made what they call a "good faith, charitable offer to 50 Cent." In a written letter, the company propositioned 50 to change his nickname to either 79, 89 or 99 Cent for a day while rapping his order at one of their restaurants. In return, the company would make a $10,000 donation to any charity the rapper chose...

According to legal documents filed yesterday in New York federal court, 50 (née Curtis Jackson) and his legal team of Peter D. Raymond and Wallace B. Neel allege "Taco Bell made him the star and focus of its nationwide advertising campaign by using his name, persona and trademark to promote Taco Bell's business and products." Currently 50 has deals with Right Guard, Vitamin Water/Coca-Cola, Steiner Sports, Reebok and other major corporations.