we won't be broke forever baby

Based Boss And The Alchemical Meaning Behind We Won't Be Broke Forever Baby

That's me being amazed by the glory of the UNKILLABLE THUNDERCHRIST print, a thing of gargantuan beauty that measures a whopping 10" square, comes with a lovely matte finish that stops light reflecting off it meaning you can enjoy it from all angles even in extreme lighting conditions, and can be ordered from my shop right now for the incredibly low price of ten (10) english pounds, which is $15 (fifteen) in Americana. AMAZING! This will go in the post tomorrow, along with the UNKILLABLE THUNDERCHRIST CDs, which I had hoped would go out while I was in the USA, but did not, for reasons far too boring to go into here. Suffice to say it will be worth the wait and I got the candies - as my dear Yankee chums call them - in.

YES! Hold tight for the big photo stuffed blog depicting the final third of my US adventures, along with the artistic spoils of said excursion, like those songs and that video I shot with Issue. Here's a nice picture of us at the video shoot. Note the fitting sign above our lovely heeds.

Yeah, we were swagging hard. And speaking of the Bay, I just got an email from someone at Billboard, who thinks I run Lil B's record label.

How weird is that? It reaises an intesrting and pretty amazing point though: Lil B described this record as a classical album, despite it being performed entirely on synths and sounding more like New Age relaxation music, and for that reason alone, it's appearing the Billboard classical music charts this week. Absolutely amazing reality creation from the Basedgod there. I raise all of my hats, including this one, which is probably the illest hat in the Uk since I bought it back.

Yes, yes, yes and YES. That hat is almost as good as Andy Falkous from Future of The Left's open letter to the guy at Pitchfork who gave his album a bad, and factually inaccurate review.

...On 'robocop 4 - fuck off robocop' we will simply have to agree to disagree. However, if it is truly amongst the worst songs of the year then I am a giant bat and Pitchfork a cave into which I will shit golden effigies of your face.

Seriously, go read it right now, it is amazing, and probably the best music writing I've read since something Swells did in 96. Incidentally, I once described Andy Falkous in print as looking exactly like Steven Wells in my 5 star review of the first Mclusky album, which is probably why I got a thank you on their second album. See, my music journalism career wasn't all Wu-Wear and Acid.


"As for the cover, well, there’s a penguin on it you stupid cunt."

Hey! Speaking of clever politically aware musicians, here's a lovely photo of my homie Time, with whom I made the modern classics Full Metal Alchemist and Too Sweet To Be Sour, all suited and booted and smiling next to the good Dr Noam Chomsky, who liked one of his articles (he writes articles on politrickery and whatnot as well as the dystopia-rapping) so much he invited him to come and speak with him the other week.

To that, I will raise a bowl of strawberries and a bottle of water. CHEERS!


Oh, finally, I got the following letter from a new listener:

I replied by informing William that the song was pretty self explanatory, then suggesting he read the lyrics on my website, as sometimes people can't understand what I'm saying cos I say it so fast. It later dawned on me, hoever, that as a new listener, William might not have the level of context that say, I do, and people who've been with me since Living In The Future or even earlier have. See, William, I was, as the song says, always broke, from birth in fact. As recently as this song I was scrabbling down the back of the sofa for pennies when the electric went. Brokeness, once one is past the crawling stage anyway, is as much a mental trap as anything, and I wrote the song as a kind of magical sigil, designed to work continuously on a subconscious level, in order  that its joyous existence in the world would help bring material wealth in my direction, so that I might live a free, and less stressful life, and keep my woman in a manner more desserving of a creature so beautiful as she.

Thusfar it's been working pretty well. I am about three times as well off monetarily as I was when I wrote it. True story! The solid gold house is not yet in my possession, and "some dope film" has yet to use the song, but I believe it to be close. I had an email from my publisher just the other day saying he'd had a number of LA based music supervisors in touch extolling my virtues. Just look at LiL B and his classical album. We are the architects of our destiny. And my destiny has a libary full of so many comics I'll need a lader just to get to the S section in it.



NEW VIDEO: We Won't Be Broke Forever Baby ft. Gruff Rhys

http://www.youtube.com/watch?v=yNFJoH1c9Jo BOOYA!

I am all excite and exclamation marky, because I finally get to present to you, my brothers and sisters, the third and final part of THE LIFE EQUATION TRILOGY that started with NOTHING LASTS FOREVER and continued with VIDEO HIGHWAY...


As debuted on NME a few hours ago!

Thanks to everyone that helped us create this beautiful artwork!

A big shout out to Gruff, who couldn't make the shoot as he was touring the USA, but still managed to feature via the magic of small portable telephone video recorder technology.

Did I ever tell you about the first time I met Gruff? I was 16 years old, and I'd just moved into my first bedsit in Upper Bangor. I decided to take an evening stroll down the high street to buy some Skittles and some fags, and I saw Gruff outside Our Price (RIP). I said hi and told him how I loved Hometown Unicorn and thought it was David Bowie when I first heard it and he signed my packet of fags (Silk Cut, bleurgh), and wished me luck in my new life.

Many years later I was playing a show in Cardiff. There was so much dry ice I couldn't see the crowd, which is an interesting experince when one is performing. So, I screamed into the fog, which suddenly cleared revealing, about a foot away from my face... Gruff, staring at me spookily. I'd last seen him outside Our Price, and he looked exactly the same. Hash is a hell of a drug.

It was the day of the second to last general election, and we all went back to his afterwards and watched it on Welsh language television. I was impressed, because he had a throne in his kitchen. Everybody was talking in Welsh, which I got a B at in school, but couldn't remember much of, having been away from the place for 8 years. But, after a few hours, it came back, to the point I could drunkenly freestyle in the language. Funny how that works.

I met my wife  - well, re-met, after not having seen her since I left school eight years previously - at a Super Furry Animals show at the ICA in London. She was wearing a beautiful red dress and carrying a pint of red wine. Or maybe I bought the red wine. regardless, she looked beautiful.

Anyway, that is beside the point. THIS VIDEO IS YOURS NOW AND I AM PROUD! High five my visual artiste brothers Mighty Tom Coles and Dr Aaron Shrimpton! This is but the beginning of an incredible and gargantuan audio viisual journey! You want and see what we do next!


Remember: BROKE is a a magical SIGIL! It is important that you share it far and wide in order that the magic work and we all get SOLID GOLD HOUSES BY THE SEA (and jetpacks).

CD, digital, print and CANVAS available in the Don Shop: http://bit.ly/xJVZcs

OK. Let us see some CREDITS...

We Won't Be Broke Forever Baby was performed by @akirathedon & @gruffingtonpost.

Taken from the album of the decade, THE LIFE EQUATION

Produced by Stephen Hague & Akira The Don

The video was directed by @aaronshrimpton


Produced by Aaron Shrimpton & Akira The Don Directed by Aaron Shrimpton DOP - Thomas Coles B - Camera - Jonny Ruff G - Camera - Gruff Rhys 1st AD. - Thomas Hooke Make-Up - Ellie Burrows Playback - Benson Burrows Location Manager - Debbie Mcgrant Graphics, sound and end animations - Akira The Don Catering - Akira The Don Ridiculous Jewelry by Akira The Don Dancers by I AM EPIC Glasses by The Eye Company www.eye-company.co.uk

Starring: - Akira The Don as Akira The Don - Envy as Envy - Aaron Shrimpton as Aaron Shrimpton - Thomas Coles as Daddy C D.O.P - Jonny Ruff as Jonny "hoodied camera dude" Ruff - Thomas Hooke as Fake Sound recordist & Big Narstie Henchman replacement - Charlotte Don as Interviewer - Jeres as bohemian agent - Mr Lacey as Mr Lacey Henchman

We would like to thank Ben & Debbie for their lovely flat, and Te$kkkos for the shopping spree.

Broke Art Arrives In Studio, Goliath Post Operation Commences

Good news! The Broke canvases arrived!

More good news! The Broke prints arrived!

And the CDs came in weeks ago!

That means I will be posting out all the Broke swag TODAY!

So go get your orders in before it's all gone as it is all ENTIRELY LIMITED.

If you want anything specific singing - or a specific area of the print signing, for that matter (I am defaukting to the back), send an email with your order and let me know.

Speaking of Broke, here's a special message from Gruff Rhys:


Still speaking of Broke, Steve Lamacq played it on his BBC 6music show yesterday afternoon, so a great big high five for him. I recorded some radio drops yesterday too - if you're a DJ and you want some drops, holla.

The following messages came in via the channels requesting component parts for remixing and playing:

As ever, I aim to please, so here, brothers and sisters, is a link to the Broke splits. Flapsandwitch, you can remix the song to your content, and Spencer, you can remove the drums and add your own.

And here's a bunch of ATD acepallas that still needs an official home on the site:

DOWNLOAD: Akira The Don – Evangelion ft Pixel & Marvin The Martian Acapella 140 DOWNLOAD: Akira The Don – Fist of The North Star ft Littles Acapella DOWNLOAD: Akira The Don – We Won’t Be Broke Forever Baby ft Gruff Rhys Acapella DOWNLOAD: Akira The Don – I Am not Dead YEAH Acapella 105 DOWNLOAD: Akira The Don – Nothing Lasts Forever ft Envy Acapella 105 DOWNLOAD: Akira The Don – Video Highway Acapella DOWNLOAD: Akira The Don – We Are Not Alone Acapella 125

 Meanwhile, I discovered a new and exciting subculture.

I was like, what's a brony? A Horse that likes chestbumps?

Turns out a brony is in fact a male human that likes My Little Pony cartoons, and expresses their love of the impressive artworks by making cool toys like this:

...and incredible dubs like this:



Right, back to work. I have a lot of BROKE ART to post. The video's rendering now, byt the way. Aaron and I were up till 4 am finishing it, and it is a very beautiful thing indeed. Here's a still:


PREORDER: We Wont' Be Broke Forever Baby ft. Gruff Rhys!


Yes brothers and sisters, the next single from my acclaimed second LP, The Life Equation will be We Won't Be Broke Forever ft. Gruff Rhys. That's the beautiful artwork up there, created entirely by ME and my Wacom DTF 520. The background pays tribute to the work of the mighty Pete Fowler, whose joyous images were as much a part of the the Super Furry Animals' allure to the teenage me as the music itself.

Included in the single package is a stunning and transcendent remix from dan le sac. The video for Broke is directed by Aaron Shrimpton, and is the third part of The Life Equation Trilogy that started with Nothing Lasts Forever.

Broke comes out on February 27th on digital download and limited edition radio promo CD. You will also be able to buy similarly limited edition prints and canvases of the artwork to put on your wall and brighten up your home.

Preorder now!

MP3 - £3.99 FLAC - £3.99 CD (Plus download) - £5 8" x 8" Print (comes signed with download & CD) - £10 6" x 6" Framed canvas (comes signed with download & CD) - £25 Broke Bundle (everything!) -  £30


SINGLE Akira The Don - We Won't Be Broke Forever Baby ft Gruff Rhys Out February 27th on Living In The Future

We Won't Be Broke Forever Baby is the euphoric new single from Akira The Don. Featuring Gruff Rhys (Super Furry Animals, Neon Neon) and produced by synth pop pioneer Stephen Hague (New Order, Pet Shop Boys, Blur), Broke is already getting radio play (Radio 1, 6 Music, record of the week on Awesome Radio) without having actually gone to radio yet, because it is a beautiful and inspirational anthem for our times.

The single bundle includes a sleek and Kirbyesque dan le sac remix that sounds like venus, and the instrumental, replete with personally approved Dollar sample.

The video, part three of Akira's acclaimed The Life Equation Trilogy, is directed by Aaron Shrimpton (Scroobius Pip, Beardyman, B Dolan), co-stars Gruff Rhys, Envy and Eddie Argos (Art Brut, Everybody Was In The French Resistance...Now), and drops on February 13th.

We Won't Be Broke Forever Baby is taken from Akira's second album, The Life Equation, which will receive a nationwide physical release on March 5th. Praise for The Life Equation:

  • "Brilliant" - Grant Morrison (Batman, The Invisibles)
  • "Spectacular... A real slap upside the head" - The 404
  • "Glorious" - Subba Cultcha
  • "The urgent and danceable truth" - Jeff Wells (Rigorous Intuition)
  • "Triumphant" - Sun On The Sand

For more information, visit the best artist website in the world: http://www.akirathedon.com, or follow Akira on Twitter: http://www.twitter.com/akirathedon