NEW VIDEO: We Won't Be Broke Forever Baby ft. Gruff Rhys BOOYA!

I am all excite and exclamation marky, because I finally get to present to you, my brothers and sisters, the third and final part of THE LIFE EQUATION TRILOGY that started with NOTHING LASTS FOREVER and continued with VIDEO HIGHWAY...


As debuted on NME a few hours ago!

Thanks to everyone that helped us create this beautiful artwork!

A big shout out to Gruff, who couldn't make the shoot as he was touring the USA, but still managed to feature via the magic of small portable telephone video recorder technology.

Did I ever tell you about the first time I met Gruff? I was 16 years old, and I'd just moved into my first bedsit in Upper Bangor. I decided to take an evening stroll down the high street to buy some Skittles and some fags, and I saw Gruff outside Our Price (RIP). I said hi and told him how I loved Hometown Unicorn and thought it was David Bowie when I first heard it and he signed my packet of fags (Silk Cut, bleurgh), and wished me luck in my new life.

Many years later I was playing a show in Cardiff. There was so much dry ice I couldn't see the crowd, which is an interesting experince when one is performing. So, I screamed into the fog, which suddenly cleared revealing, about a foot away from my face... Gruff, staring at me spookily. I'd last seen him outside Our Price, and he looked exactly the same. Hash is a hell of a drug.

It was the day of the second to last general election, and we all went back to his afterwards and watched it on Welsh language television. I was impressed, because he had a throne in his kitchen. Everybody was talking in Welsh, which I got a B at in school, but couldn't remember much of, having been away from the place for 8 years. But, after a few hours, it came back, to the point I could drunkenly freestyle in the language. Funny how that works.

I met my wife  - well, re-met, after not having seen her since I left school eight years previously - at a Super Furry Animals show at the ICA in London. She was wearing a beautiful red dress and carrying a pint of red wine. Or maybe I bought the red wine. regardless, she looked beautiful.

Anyway, that is beside the point. THIS VIDEO IS YOURS NOW AND I AM PROUD! High five my visual artiste brothers Mighty Tom Coles and Dr Aaron Shrimpton! This is but the beginning of an incredible and gargantuan audio viisual journey! You want and see what we do next!


Remember: BROKE is a a magical SIGIL! It is important that you share it far and wide in order that the magic work and we all get SOLID GOLD HOUSES BY THE SEA (and jetpacks).

CD, digital, print and CANVAS available in the Don Shop:

OK. Let us see some CREDITS...

We Won't Be Broke Forever Baby was performed by @akirathedon & @gruffingtonpost.

Taken from the album of the decade, THE LIFE EQUATION

Produced by Stephen Hague & Akira The Don

The video was directed by @aaronshrimpton


Produced by Aaron Shrimpton & Akira The Don Directed by Aaron Shrimpton DOP - Thomas Coles B - Camera - Jonny Ruff G - Camera - Gruff Rhys 1st AD. - Thomas Hooke Make-Up - Ellie Burrows Playback - Benson Burrows Location Manager - Debbie Mcgrant Graphics, sound and end animations - Akira The Don Catering - Akira The Don Ridiculous Jewelry by Akira The Don Dancers by I AM EPIC Glasses by The Eye Company

Starring: - Akira The Don as Akira The Don - Envy as Envy - Aaron Shrimpton as Aaron Shrimpton - Thomas Coles as Daddy C D.O.P - Jonny Ruff as Jonny "hoodied camera dude" Ruff - Thomas Hooke as Fake Sound recordist & Big Narstie Henchman replacement - Charlotte Don as Interviewer - Jeres as bohemian agent - Mr Lacey as Mr Lacey Henchman

We would like to thank Ben & Debbie for their lovely flat, and Te$kkkos for the shopping spree.