Emotionally Manipulative Video Raises $15 Million In A Week, Net Back In Don Studios

Invisible Children, the organization behind the emotionally manipulative Kony 2012 video I aired my extreme misgivings about recently bought in £15 million last week, after claiming to have sold 500,000 "propaganda action kits" at £30 a pop. What will they do with it all? “Thirty-seven percent of our budget goes directly to central African-related programs," says Jedidiah Jenkins, Invisible Children’s Director of Ideology, "about 20 percent goes to salaries and overhead, and the remaining 43 percent goes to our awareness programs. […] But aside from that, the truth about Invisible Children is that we are not an aid organization, and we don’t intend to be. I think people think we’re over there delivering shoes or food. But we are an advocacy and awareness organization.”

From the horse's mouth: The majority of the money will go on Propaganda. Although how they plan to top last week's Geobbelian feat is beyond me. A full blown Hollywood movie starring Angelina Joelie and Brad Pitt?

Much more over here, where Dr Oyston is doing a fine job of keeping abreast of much of the rottery. Also worth checking os Charlie Brooker's take, which raises the terrifying Evangelical Christian Manipulation angle I hadn't seen with my own eyes previously.

Internet is back on in Don Studios. To be honest, I was rather enjoying only having it on my phone. I liked having to go to the Hackney Pearl to work, and I liked how not having the internet forced me to use it wisely when I did have it, to plan what information and materials I would need to gather in advance, and to action those plans. (In the manner of a the leader of a group of humans.)

Not having the internet also revealed to me how horribly addicted I've become to social media. Whatever I'm doing, if there's any lag time whatsoever - say, rendering a file, or ending an email with an attachment, or loading  a web page with lots of big pictures on it - I find myself instinctively clicking over to Tweetdeck to see what's going on in my many columns of human activity, in the twitchy manner of a crack fiend. Even though I filter very careful, most of it is useless - how much can really be gleaned from multiple instances of 140 characters, over than a noisy overview? How much time, I wonder, have I really spent gazing at the live stream of visible human consciousness, these past few years? What might I have accomplished otherwise?

I know that without internet on 24 hours a day, I did an awful lot of very constructive work on my next Narrative Mixtape, and I also, seemingly perversely, read more meaty online articles. This was on my telephone, during particularly long rendering times. I don't know why I found myself more inclined to read articles I might have otherwise open tabbed then never got round to reading whilst on the computer, but so it went. I also read actual paper books, which is a lovely thing to do. You should try it, it is most soothing And invigorating. Magical, in fact.

Hopefully I will take something form this experience, like when I used to drink a  bottle of Jamesons every morning, then I quit booze for two years, and when I started drinking again it was in the true sense of what people mean when they say Moderation. Apart from the occasional accidental bender, obviously.

Incidentally, last I dreamed Lana Del Ray came round ton record a song. She was made up in full blackface, and she sat on my desk and was rude and not at all open to constructive criticism. What does it all mean? And what did YOU dream about?


NEW VIDEO: We Won't Be Broke Forever Baby ft. Gruff Rhys BOOYA!

I am all excite and exclamation marky, because I finally get to present to you, my brothers and sisters, the third and final part of THE LIFE EQUATION TRILOGY that started with NOTHING LASTS FOREVER and continued with VIDEO HIGHWAY...


As debuted on NME a few hours ago!

Thanks to everyone that helped us create this beautiful artwork!

A big shout out to Gruff, who couldn't make the shoot as he was touring the USA, but still managed to feature via the magic of small portable telephone video recorder technology.

Did I ever tell you about the first time I met Gruff? I was 16 years old, and I'd just moved into my first bedsit in Upper Bangor. I decided to take an evening stroll down the high street to buy some Skittles and some fags, and I saw Gruff outside Our Price (RIP). I said hi and told him how I loved Hometown Unicorn and thought it was David Bowie when I first heard it and he signed my packet of fags (Silk Cut, bleurgh), and wished me luck in my new life.

Many years later I was playing a show in Cardiff. There was so much dry ice I couldn't see the crowd, which is an interesting experince when one is performing. So, I screamed into the fog, which suddenly cleared revealing, about a foot away from my face... Gruff, staring at me spookily. I'd last seen him outside Our Price, and he looked exactly the same. Hash is a hell of a drug.

It was the day of the second to last general election, and we all went back to his afterwards and watched it on Welsh language television. I was impressed, because he had a throne in his kitchen. Everybody was talking in Welsh, which I got a B at in school, but couldn't remember much of, having been away from the place for 8 years. But, after a few hours, it came back, to the point I could drunkenly freestyle in the language. Funny how that works.

I met my wife  - well, re-met, after not having seen her since I left school eight years previously - at a Super Furry Animals show at the ICA in London. She was wearing a beautiful red dress and carrying a pint of red wine. Or maybe I bought the red wine. regardless, she looked beautiful.

Anyway, that is beside the point. THIS VIDEO IS YOURS NOW AND I AM PROUD! High five my visual artiste brothers Mighty Tom Coles and Dr Aaron Shrimpton! This is but the beginning of an incredible and gargantuan audio viisual journey! You want and see what we do next!


Remember: BROKE is a a magical SIGIL! It is important that you share it far and wide in order that the magic work and we all get SOLID GOLD HOUSES BY THE SEA (and jetpacks).

CD, digital, print and CANVAS available in the Don Shop:

OK. Let us see some CREDITS...

We Won't Be Broke Forever Baby was performed by @akirathedon & @gruffingtonpost.

Taken from the album of the decade, THE LIFE EQUATION

Produced by Stephen Hague & Akira The Don

The video was directed by @aaronshrimpton


Produced by Aaron Shrimpton & Akira The Don Directed by Aaron Shrimpton DOP - Thomas Coles B - Camera - Jonny Ruff G - Camera - Gruff Rhys 1st AD. - Thomas Hooke Make-Up - Ellie Burrows Playback - Benson Burrows Location Manager - Debbie Mcgrant Graphics, sound and end animations - Akira The Don Catering - Akira The Don Ridiculous Jewelry by Akira The Don Dancers by I AM EPIC Glasses by The Eye Company

Starring: - Akira The Don as Akira The Don - Envy as Envy - Aaron Shrimpton as Aaron Shrimpton - Thomas Coles as Daddy C D.O.P - Jonny Ruff as Jonny "hoodied camera dude" Ruff - Thomas Hooke as Fake Sound recordist & Big Narstie Henchman replacement - Charlotte Don as Interviewer - Jeres as bohemian agent - Mr Lacey as Mr Lacey Henchman

We would like to thank Ben & Debbie for their lovely flat, and Te$kkkos for the shopping spree.

People Who Died

2,996 immediate casualties of September 11 2001 attacks in New York.

48,644 dead in Afghanistan (Aug 10, 2010) as a result of the following war.

110,000 dead in Iraq in a result of the following war.