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The New DC Logo Is Shit

See? Shit. Or, as Transylvanilla had it, ”like someone opening a yoghurt.” Or, as someone on my Facebook said, like a toilet lid.

Read all about it, including what its been copyrighted for and against, over at BC.

Below are the old logos. They are all infinitely classier and more appealing to the eye than this new foul abomination in the eyes of the lord. What’s your favorite? Mine is the 80s one, centre bottom, natch. Look how classy it is! Perhaps I should rip it off for something. Like a T-shirt. Mmm.

Shout out DC though, I do plan to do some work with you guys one day. You sure do make great comic books, and your 75 Years of DC Comics. The Art of Modern Mythmaking is one of the most amazing things I won.

Speaking of amazing things (link!), I am honoured to fuck to have The Life Equation listed as the legendary Jeff Wells’ favourite music of 2011, in this thread over on Rigorous Intuition. I was alerted to this via Twitter, and it made my heart flutter. If you only knew the amount of hours I’ve spent reading that man’s work over the years. Especially while I was out in crazy ole America making my debut LP. RI was my safe place, odd as that may sound.

Thank you sir. Truly, I am humbled.

— Tuesday, January 17th, 2012

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  • Lizacrunch

    are you just fucking with us? idk about that logo at all….wtf? im checking this out………ill get back to you

  • http://www.facebook.com/Raydome Raydome Rufio

    I like the last one, blue swishy one with the star, there was nothing wrong with it. The new one is shocking, I don’t want that on my comics!

    I bet it cost thousands to make as well, Shite! It’s like a new billboard where the paaper hasn’t stuck.

    • http://twitter.com/nick_gonzo Nick Gonzo

      I was looking forward to the day we found a logo more poorly designed than the London Olympics badge, little did I know it would strike here!

  • Zef

    So that’s what a comic logo designed by people with no interest in comics would look like.

  • Zef

    So that’s what a comic logo designed by people with no interest in comics would look like.

    • http://www.facebook.com/Raydome Raydome Rufio

      Designed by Muller?

  • Melo

    That’s ok AK. I thought your new logo sucked too. 

    • Anonymous

      zing!

  • http://twitter.com/nick_gonzo Nick Gonzo

    Am I the only one who thinks the new logo looks strangely sexual? I looks rude and I don’t know why.

  • http://twitter.com/ZenPyramid ZenPyramid

    …as only stupid people ask stupid question, can i just add, doesn’t the DC logo traditionally contain two letters? Or are they just gonna be C from now on…?

  • http://www.hunchbakk.blogspot.com Hunchbakk

    the rest seem to show a natural progression, the newest redesign seems to hold very little in common with the others..

    they should know that us geeks don’t react well to change!

    yep, i’m plumping for the 80s one too, it’s the one that was on all the comics i read through the late 80s and 90s and the one i am most drawn to, i’d look forward to seeing an ATD variation

    and the outgoing ‘swoosh’ logo wasn’t too far of a stretch, the overall shape and a star were still in place to make it recognisable

    the new one is cold and heartless, and i agree with others, it probably cost more than the budget of The Dark Knight Rises to design it too

    booooo!!